Anuntul facut de firma HUGO BOSS a bucurat intreaga lume a iubitorilor de animale. HUGO BOSS a declarat ca va renunta la folosirea blanurilor naturale incepand cu colectia toamna/iarna 2016.
“From our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGO BOSS clothing collections and are sending out a clear signal… Today, we are therefore also successfully supplying “friendly fur” and “friendly leather” products. We want to use these products to inspire the present generation and especially the next generation with a new kind of luxury.” – a declarat Bernd Keller, Brand si Creative Director Sportswear al HUGO BOSS.
Astfel, HUGO BOSS se alatura altor nume de marca din lumea modei, precum Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara si ASOS, toate renuntand la folosirea blanurilor naturale.
„Contemporary customers are part of a generation which is re-evaluating their ethical and environmental values. We want to use animal friendly products to inspire the next generation with a new kind of luxury.” – a declarat purtatorul de cuvant al HUGO BOSS.
Decizie inteleapta, pentru care managementul companiei trebuie felicitat.